Users will soon have a updated setting that permits them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the service announced that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread release. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising video streams on a popular video site primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from digital art to science explainers, and we intend to provide users the option to adjust the amount of that, depending on their own likes,” stated a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 million videos are uploaded to the platform daily, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the volume of artificial media they view by accessing the content preference option in the app and picking the AI content topic. Other topics that currently be modified under the setting cover current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require creators to tag lifelike AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the platform will henceforth attach an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This step is aimed to stop users from trying to evade the tagging system.
AI Literacy Programs
The platform is also establishing a $2 million educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on training programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, following discussion over proposals to lay off numerous content moderators in the UK. The company is planning to reduce a significant number of roles in its content moderation team in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official stated that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. TikTok stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
